What is lookback? 14 Best lookback Alternatives in 2023

If you’re a user researcher seeking the finest Lookback alternatives, here are some excellent options.

Lookback is commonly used to get feedback from people on a prototype, website, or product. It is designed primarily to assist the research and product teams in moving quickly and collaborating with the rest of the company.

Even if you’re completely satisfied with your user research platform, there may be certain things that irritate you or features that you wish it had. It might be a little costly, or it could not have enough integrations.

We’ve put together a few options simply so you can see what’s available, especially if Lookback is no longer functioning for you.

What Exactly is lookback?

Lookback supports UX researchers with both moderated and unmoderated usability testing and one-on-one user interviews. You may use your own users for usability testing and interviews.

You may work with an unlimited number of stakeholders, take live notes, create highlight reels, and obtain call transcripts.

Lookback also integrates with User Interviews and respondents (recruiting panels), allowing you to conduct research with research participants in real time. That’s a lot of awesome features.

Lookback features

Here is a list of the most popular Lookback features:

  • Studies on Moderated and Unmoderated Usability
  • Prototype evaluation
  • App testing on mobile devices
  • Screening for activity


  • Lookback is available for a free trial. You may put it to the test in one of your usability studies to see whether it will help you.
  • You may mark crucial moments and make notes that you can immediately refer to after the call.
  • They provide an observer room where team members may watch a study session without your participant knowing (weird, but cool).
  • Lookback can benefit from mobile usability testing. This is still difficult to execute on Zoom or Meet at times, and Lookback provides an option for both running the test and recording on the users’ phones.


  • Users struggled with showing tasks to their audience and appropriately documenting them in an unmoderated study. Eeks.
  • Lookback users may have poor connectivity when joining and/or participating in a live session.
  • We’ve heard of higher participant no-show rates when you’re doing calls on Lookback rather than Zoom, Google Meet, or Teams. Users are afraid of clicking on links from unfamiliar conferencing platforms, and as a result, they do not participate in your study.
  • Available analytic features have limitations. Lookback doesn’t perform well with research analysis, so you’ll inevitably wind up on an Excel sheet or a Miro board, dividing your data among tools and making life more difficult.
  • Bring your own attendees. Lookback also does not address recruiting; thus, another tool is required.
  • Lookback does not work with all iOS versions.

Why should you seek Lookback alternatives?

We understand how difficult it is to transition from one platform to another. Why go through the extra trouble?

One significant difficulty is that your participants are likely to encounter technological difficulties during the study procedure. As we all know, there’s nothing worse than being 5 minutes into a user interview and having trouble loading your prototype or hearing your participant. So be cautious; your data collection may suffer as a result of Lookbook.

Lookback also does not provide a panel of volunteers for usability testing or other qualitative research, and finding the right people might be difficult.

You’ll also need to use a different program for study analysis using Lookback. Due to the lack of functionality on this end, you’ll need to return to Miro or Excel to genuinely uncover insights.

Because Lookback only addresses one aspect of the user research process (doing the interview), you will have to piece together various tools to complete your user interviews.

1. Looppanel


Looppanel automatically records your Zoom, Google Meet, or Teams interviews and provides high-quality transcripts as well as futuristic auto-generated AI notes. It also allows you to collaborate with your stakeholders for free, which shortens the research process.

Looppanel allows you to easily organize your data with tags and create shareable video clips with a single click, allowing you to get immediately into trend analysis and save a significant amount of time. Isn’t it amazing?


  • Looppanel provides participants with excellent transcriptions and fantastic auto-generated AI remarks, regardless of their accent.
  • Looppanel’s built-in analysis tool automatically organizes all of your project notes in one location. You may sort your notes by the questions they answered or the tags you assigned to them (so you don’t have to go to a Miro board—we’ve effectively made an affinity map for you).
  • You may enlist the help of stakeholders to take live notes during user interviews, allowing you to catch those juicy quotations as they emerge!
  • Connect Looppanel to your Zoom, Google Meet, or Teams conversations, and we’ll record them for you so you can collect the data you need.


  • Looppanel does not solicit interview participants (but we may do so in the future). Looppanel requires your own users or the use of a panel such as
  • CSV data files cannot be uploaded to the product. At the moment, we only support audio and video recordings.

2. UserTesting


UserTesting, which focuses on both moderated and unmoderated research, provides a large panel of users to obtain insights about goods, services, and apps. It is a complete platform for doing user research. It works with a variety of third-party apps, including Slack, Trello, JIRA, Adobe XD, Google Calendar, and Microsoft Outlook.


  • It is one of the best venues for interviewing a large group of people. The site attracts a diverse set of people, making it easier for UX researchers to conduct testing in less time.
  • User testing allows you to quickly generate video clips and highlight reels, which is great for delivering key lessons to stakeholders.


  • UserTesting does take precautions against non-serious participants; however, according to customer feedback, some users answer questions only to be rewarded for taking part in research. These are known as “professional testers”; their replies are false and can substantially undermine the validity of your study.
  • The platform might be difficult to use and clumsy to traverse.
  • It’s not cheap!

3. UXtweak


UXtweak offers sophisticated tools for website and web app usability testing, from prototype to production, as well as information architecture research and user behavior analytics. This platform is an excellent low-cost Lookback alternative with more customizable price levels that provides everything you need for a good user test in one spot.


  • UXtweak provides a number of data visualizations that will provide you with a wealth of information about your users’ activity.
  • A 155-member User Panel will be used to attract participants.
  • The Recruiting Widget enables you to convert genuine website users into testers.
  • Simple setup and an intuitive user interface
  • Plan for nothing.


  • Only ten languages are supported.

4. Userlytics


Userlytics is a one-stop shop for UX researchers to execute a variety of tests. In more than 20 languages, you may conduct moderated and unmoderated studies as well as quantitative surveys. Furthermore, it has cutting-edge capabilities such as sentiment analysis and automated AI call analysis.


  • It features an outstanding worldwide participation panel. The specialized service for difficult-to-find individuals is likewise extremely rapid and efficient!
  • The customer support team is quick to reply and excellent at resolving a wide range of concerns.


  • Some aspects of the admin portal’s user interface might be clumsy and unfriendly.
  • Users have complained that the reporting and analysis capabilities are restricted and difficult to use. Userlytics has to improve in terms of producing better reports from within the application, easily unearthing insights, and providing a more seamless experience with annotations, transcripts, and highlight reels.
  • Unmoderated user tests with video are not possible on Apple devices.

5. UserQ


UserQ is the first totally remote user research tool that provides Arabic and English testing choices to MENA testers and researchers, leveraging a panel of local testers. UserQ makes it simple to confirm design decisions using local insights.

It guarantees that you are producing the appropriate product for the right market by validating everything from large ideas to product concepts with your consumers. It creates enjoyable experiences for your users by testing wireframes, prototypes, interfaces, and more anywhere and at any time.


  • Quick user reaction
  • It’s easy to use and gets the job done.
  • Arabic and local language support
  • Very user-friendly interface, simple setup, and a smooth user experience
  • Is there a free plan?


  • It is not permitted to share survey results on social media.

6. Userbrain


Userbrain is an unmoderated testing platform that allows you to gather feedback on your product from a large group of test participants. UserBrain may be a suitable option for you if all you need is unmoderated testing at a low cost.


  • Tests are rather easy to set up, and results are usually available the same day.
  • Their customer service is quick, courteous, and always helpful.
  • It’s affordable when you need user feedback quickly. Userbrain is also very good at refunding the credit, allowing UX researchers to immediately retake the test.
  • You may either recruit from their panels or bring your own!


  • Demographic selection might be more specific to assist you in recruiting suitable individuals.
  • Many users have expressed dissatisfaction with the caliber of UserBrain participants. Frequently, testers do not offer high-quality feedback or follow the test instructions precisely.
  • The software’s inability to produce and export clips is a significant disadvantage. Manually editing the movie in another piece of software requires additional effort.
  • Because it only allows unmoderated testing, you may need to use another tool if you want to conduct moderated interviews.

7. UsabilityHub


UsabilityHub is a user research tool that allows you to test ideas on actual people in order to obtain audience insights. With its suite of testing tools, UsabilityHub can help you save time and money by enhancing user engagement and conversion rates.

UsabilityHub is simple to use and provides immediate and actionable feedback, allowing teams to swiftly iterate and improve their ideas.


  • Excellent capability for quickly and simply gathering feedback from genuine consumers.
  • Can be utilized as a component of a bigger CRO (conversion rate optimization) strategy.
  • It is quite basic and straightforward to use.


  • Inability to sort user testers by industry
  • When engaging with a picture, it frequently delivers ambiguous instructions to user participants.
  • The reliability of the participants may be questioned.

8. Lucky Orange

Lucky Orange

Lucky Orange’s dynamic heatmaps and session records provide information about what visitors do on your site. It enables you to identify bottlenecks and other UX issues and create fixes using AB testing.

Lucky Orange integrates Google Optimize to track behavior on multiple test variants while collecting qualitative data from visitors who engage with your test variations using the Survey tool, which allows you to create on-page surveys for free.


  • Daily email updates keep the staff up-to-date on website traffic.
  • It has a highly user-friendly interface and is quite simple to set up.
  • It is possible to have several clients on one account without having to pay for them separately.
  • Cons
  • Bots frequently provide deceptive figures, which can change the outcome.
  • There is a learning curve.
  • When there is a lot of traffic, the live function may not always appear to work well.

9. Microsoft Clarity

Microsoft Clarity

Microsoft Clarity is a free and simple application that records how real people interact with your website. It is simple to set up, and you may begin receiving data in minutes.

Microsoft Clarity instant heatmaps allow you to see at a glance which areas of your page drive the most engagement and how far your visitors scroll, while session recordings provide you with a live feed of how people use your site in order to find out what’s working, learn what needs to be fixed, and test out new ideas and insights.


  • It is completely free.
  • Excellent for small enterprises with e-commerce storefronts and websites.
  • It is simple to set up.


  • Delays in data processing owing to a lack of previous data.
  • This makes it difficult to have access to real-time insights, trends, and data.

10. Trymata


Trymata offers quick, thorough, and cost-effective usability testing services that can be accommodated by any product team’s timetable and process. By testing solutions for all platforms and at all stages of product discovery, design, and development, you can be sure of your design decisions.

It gives you the option of testing with your own users or having Trymata recruit and filter volunteers for you. Utilize qualitative and quantitative data to improve the user experience of your digital goods.


  • It has a highly straightforward user interface and is simple to use on mobile devices and PCs.
  • Has a handy user qualification rating feature.
  • After finishing a test, it provides real-time feedback.


  • There is extremely little room for user testers.
  • Without specifics, feedback might be critical.

11. Ribbon


Ribbon is a user experience insights platform that uses in-product user research and discovery to help you understand your consumers and design better product experiences. It may be integrated into your website or app.

This enables product and user research teams to swiftly deliver research studies such as user interviews, surveys, and usability tests to actual consumers at whatever point of the customer journey they want.


  • Very simple to use.
  • Customers and users may be recruited in the context of your product anywhere you wish to conduct research with them.


  • It is not possible to capture videos when reporting.
  • It is pricey.

12. UserZoom


UserZoom is a user testing platform that provides your team with high-quality UX data to help them develop digital experiences that delight people while also growing your business at scale.


  • The ability to export data in an easily analyzed manner
  • Allows designers and no-code developers to create improved prototypes to assess design concepts.
  • Saves other businesses’ reviews, which aids in market research.


  • It is pricey.
  • Due to the language barrier, it may not be suited for international research.

13. SiteRecording


Site recording is a user testing tool that examines the activities of website visitors to determine user behavior. It enables you to track all user events, including mouse movements, clicks, scrolling, and conversions, in order to measure website productivity and maximize the user experience.


  • It is simple to use and saves time.
  • The ability to review sessions via recordings and take notes


  • It might get sluggish when performing tests due to its extensive feature set.

14. Betafi


Betafi is a technology that helps organizations proactively extract excellent insights from conversations with their consumers while requiring a fraction of the work.

Betafi enables you and your team to easily test your ideas, prototypes, or beta websites, gather customer input with a single click, and then analyze similarities across discussions to generate quality insights. Betafi connects with Zoom, Miro, and Figma, making it simple to collaborate.


  • Simple to use with a short learning curve.
  • Excellent functionality for user interviews.
  • It is reasonably priced.


  • The user interface is not intuitive.
  • It lacks a wide range of features.


What exactly is lookback?

Lookback was designed for study. It’s a strong on-the-go research tool that can help you expedite remote moderated and unmoderated research as well as in-person sessions at your office. Test with users from all over the globe, and allow team colleagues to observe from all over the world as well.

What is the purpose of a lookback?

Lookback is a tool for doing usability testing and interviews with customers. It’s the most effective approach to getting user feedback on your product, website, or prototype.

What exactly is a lookback platform?

Lookback is a user-testing product that assists organizations in communicating with consumers through interviews and screen sharing. Supervisors may send bespoke introductions, instructions, and closing messages to participants, as well as broadcast, pause, or restart sessions according to individual needs.

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